Emily Drumm

Product Designer & UX Researcher

Hi, I'm Emily. I've built a career out of figuring things out: starting a UX research practice from scratch, untangling messy workflows, and finding the balance between what looks good and what actually works. I'm a Product Designer and UX Researcher who believes the best solutions come from asking the right questions first.

Education

Kent State University

KENT, OH

2015–2016
Master of Science in User Experience Design

Miami University

OXFORD, OH

2008–2012
Bachelor of Fine Arts in Graphic Design
Dean’s list, Honors Program, graduated cum laude

Tools

Design

  • Figma
  • Axure
  • Adobe Creative Suite

UX Research

  • Interviews
  • Usability Testing
  • Surveys
  • Affinity Mapping
  • Card Sorting
  • First-Click Testing
  • Condens
  • Great Question
  • Optimal Workshop

Experience

iPacket

Senior UX Designer & Researcher

2025–Present

  • Independently led the end-to-end redesign of the company’s Chrome Extension, from workflow analysis and internal stakeholder interviews through wireframe and high-fidelity prototyping; surfaced previously hidden functionality without adding new features, driving strongly positive customer feedback post-launch

DonorDrive (formerly Global Cloud, Ltd.)

Product Designer & UX Researcher

2018–2025

  • Built a UX research practice from the ground up, including participant recruitment and repeatable usability testing processes
  • Drove adoption of interactive, high-fidelity prototyping across the design team, including leading the switch from Sketch to Axure; the change was recognized with a customer testimonial from Axure and measurably improved the quality of feedback gathered from users
  • Led discovery research and design for high-impact features including an embeddable donation form (67% attach rate vs. a 33% goal, with a top account seeing 27.4% revenue growth in 90 days) and bulk registration import (cut implementation time by 4-6 weeks)

Product Designer

2016–2018

  • Transitioned from agency-style client work into product design as the company shifted focus from web design services to a B2B SaaS fundraising platform, helping shape the design of a growing product from the ground up
  • Conducted a full interface inventory and helped establish the company’s first component-based design system, improving consistency and speeding up future design work as the product scaled
  • Partnered closely with Product Management and Engineering to translate complex client and business requirements into usable product workflows

Interactive Designer

2012–2016

  • Designed and built websites for enterprise clients, meeting directly with stakeholders at large organizations to understand business goals firsthand and translate them into effective digital experiences
  • Managed client relationships end to end, from initial requirements gathering through presenting design work and iterating based on feedback
  • Built a foundation in visual design, front-end development (HTML/CSS), and direct client collaboration that sparked a transition into product design and UX research