Embeddable Donation Forms

Before this project, DonorDrive lacked support for embeddable donation forms on third-party websites, a feature that nonprofit organizations’ marketing and individual giving teams expect. Many competitors offered this functionality, creating a notable feature gap that put DonorDrive at risk of losing customers and new deals. Additionally, donors were required to leave a nonprofit’s website to complete their donation, creating friction in the donation process.

• Provide nonprofit admins with the ability to easily embed DonorDrive donation forms directly on their own websites. This would create a seamless donation experience for users, increasing conversion rates and improving the donor journey.
• Strengthen DonorDrive’s position in the individual giving space by closing the feature gap with competitors
• Lay the foundation for future modernizations and enhancements of the donation form

• 67% Attach Rate for Bookings in 2024 – Exceeded our goal of 33%, demonstrating strong customer interest and adoption.
• Increased Revenue & Conversion Rates – A top customer reported a 27.4% increase in revenue and a 3% improvement in conversion rates within the first 90 days of using the new feature.
• Positioned DonorDrive for Future Success – The feature paved the way for future product improvements and modernizations, further solidifying DonorDrive’s competitive edge in the nonprofit fundraising space.

In this project, I played a key role in both the discovery and design phases to help bring the embeddable donation form feature to life. My responsibilities included:

Discovery Research

To kick off the project, I led the discovery research phase to gain a deeper understanding of customer needs and validate the proposed solution. I managed the customer outreach, coordinating and scheduling interviews with nonprofit organizations to gather insights on their current donation processes and pain points. I worked closely with a project manager to conduct these interviews and synthesize the feedback, which helped guide the direction of the feature.

Prototyping and UI Design

During the prototyping phase, I was responsible for creating interactive prototypes that would help stakeholders and customers visualize how the new embeddable donation form would work. I designed the user interface, ensuring it was intuitive and aligned with DonorDrive’s overall design language.

Additionally, I wrote the UI copy for the feature, focusing on clarity and ease of use to ensure a smooth user experience. I also conducted feedback sessions with customers to refine the prototypes based on their input.

By blending customer research with hands-on design, I helped shape a solution that not only met the needs of nonprofit organizations but also enhanced the donor experience.