Simplifying the Payment Process with Apple Pay

Digital wallet options, like Apple Pay, streamline the donation process by allowing donors to leverage their saved, secure payment information on enabled devices. By prioritizing Apple Pay, we aimed to make donations quicker and easier, encouraging more donors to complete their contributions.

By simplifying the payment process and making Apple Pay the preferred option, the solution contributed to a smoother, faster donation experience. As a result, we saw:

• Increased donor adoption
• Higher conversion rates, with more donors completing their transactions due to the ease and convenience of Apple Pay.
• Incremental revenue growth driven by a more efficient and user-friendly payment process.

I led the design and prototyping phases for this solution, focusing on aligning both the team and stakeholders around a clear, user-centric direction. Key steps I took included:

Solution Design & Prototyping

Based on the project goals and business requirements, I designed and prototyped a streamlined Apple Pay payment flow. This solution prioritized ease of use for donors and simplicity for the team, ensuring seamless integration into the existing donation process.

Aligning Stakeholders

I worked closely with product managers, developers, and other stakeholders to ensure the design met both user needs and technical requirements. The prototype served as a tool for alignment, helping the team visualize the solution and refine it based on feedback.

Usability & Conversion Focus

The design was intentionally focused on reducing friction in the donation process. By prominently prioritizing Apple Pay for eligible users, I aimed to increase conversion rates and enhance the donor experience, making it easier for people to donate with just a few taps.