Revamping the Ticket Purchase Experience

The team set out to improve the ticket purchase process for events hosted on the platform. Prior to this project, the ticket purchasing experience was outdated, relying on legacy markup and lacking modern accessibility standards. This posed risks to both accessibility and conversion rates, with the potential to hinder user adoption of ticketed events. The overall goal was to enhance the ticket purchase experience, reduce technical debt, and ultimately increase adoption of ticketed events within DonorDrive.

• Improve the ticket purchase experience by modernizing the design and optimizing usability
• Reduce technical debt by updating legacy code and addressing accessibility issues
• Increase adoption of ticketed events by making the process smoother and more user-friendly
• Expand sales of ticketed events
• Provide greater configurability of ticketed events for nonprofit staff

The project led to several positive outcomes:

• The ticket purchase experience was completely redesigned to be more modern, intuitive, and accessible, improving overall usability.
• Technical debt was reduced by updating the legacy markup and addressing key accessibility issues, leading to a more maintainable and scalable system.
• Sales expansion and increased ticket event adoption followed, as the more user-friendly flow helped drive conversions and attract more organizations to use DonorDrive for their ticketed events.

I was responsible for researching, designing, and prototyping a solution that would address these goals. My contributions included:

Research & Analysis

To understand current trends and best practices, I conducted an in-depth analysis of existing ticket purchase platforms. I examined their user interfaces, workflows, and features to identify patterns that could be applied to DonorDrive’s experience. This research provided valuable insights into how we could enhance the overall process for our users.

Design & Prototyping

Based on my research, I designed a modernized ticket purchase flow that prioritized both accessibility and ease of use. I created prototypes that reflected the updated design and iterated on them based on feedback from the design team. Throughout the process, I ensured that the new design would not only look contemporary but also be functional and intuitive for users of all abilities.

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Collaboration & Feedback

I worked closely with the design team, incorporating their feedback into the design iterations to ensure that the solution met both user needs and technical requirements.